RESTAURANT MARKETING
Bouquet Restaurant
PROJECT SCOPE:
Website Redesign + Build
Brand Standards
Search Engine Optimization
Long considered an established, highly-lauded restaurant, quality, adaptability, and exceptional customer service have been key elements to Bouquet’s success for well over a decade. As a testament to their incredible menu, Bouquet had garnered a reputation as being a fine-dining establishment. However, while the dishes are incredibly inspired, the vibes in the restaurant are intentionally more laid back and comfortable rather than upscale, and the owners wanted the website and brand to reflect that atmosphere.
Working with their existing logo, Vine created brand standards including a new color palette with seasonal color options, and font specifications to ensure cohesion across all channels. From there, we designed and built a website with a refreshed, contemporary look and a more user-friendly interface and experience. To advance Bouquet’s placement in Google searches and general digital visibility, we adapted existing content, optimizing the copy to increase the brand’s reach to potential customers.
Spoon: Kitchen & Market
PROJECT SCOPE:
Website Design + Build
Search Engine Optimization
Brand Standards
Marketing Materials:
- Menu Design
- QR Code Creation
- Business Card
- Gift Card Design
- Email Signature Design
- Photoshoot Coordination
As a brand-new concept restaurant and grocer, Spoon: Kitchen & Market needed to establish its brand, visibility, and placement in Google searches to create an audience of diners and shoppers.
Working with an existing logo, Vine created brand standards including a new color palette and font specifications to ensure cohesion across all channels. Before designing and building their website, we created original content, optimizing copy to increase Spoon’s reach and maximize search results. In addition, Vine designed printable menu templates and marketing materials, as well as coordinated a photoshoot to boost the brand’s aesthetic.
